Serfas, B., Büttner, O., & Florack, A. (2018). Contextual triggers, arousal, and visual attention – A consumer psychological framework of impulsive buying. Beitrag in 5th International Conference on Behavioral Addictions, Köln, Deutschland.

Egger, M., Florack, A., & Hübner, R. (2018). How selective attention shapes preferences. Beitrag in 20th ESCON Transfer of Knowledge Conference, Köln, Deutschland.

Florack, A., Egger, M., & Hübner, R. (2018). The Effect of Selective Attention on Preferences. Beitrag in 37th Meeting of the European Group of Process Tracing Studies , Aarhus, Dänemark.

Vogrincic-Haselbacher, C., Dinslaken, I., Athenstaedt, U., Lueger, B., Anslinger, J., Caks, F., Florack, A., & Krueger, J. (2018). To buy or not to buy: Determinants of information search behavior and decision quality in a simulated online purchase. Beitrag in 51. DGPs-Kongress, Frankfurt am Main, Deutschland.

Halkias, G., Diamantopoulos, A., Florack, A., & Palcu, J. (2018). Visual Attention as a Necessary (Yet Not Necessarily Sufficient) Condition for Country-of-Origin Effects on Consumer Preferences. in Proceedings of the 47th European Marketing Academy Conference